4 Creative In-Store Events To Throw At Your Cannabis Retail Operation

4 Creative In-Store Events To Throw At Your Cannabis Retail Operation

Thinking outside of the box can be a game changer for any business owner, and getting creative with your cannabis retail operation is no different. Instead of simply selling product to customers that walk through your door, why not expand your reach into the community and throw events that educate and engage?

While this sounds like a great idea, you might be wondering what exactly you’re supposed to do. A grand opening with coffee and donuts might sound a little boring, so we’ve come up with four unique types of events that you can use as a part of your cannabis dispensary marketing:

 

VENDOR DAYS AND PRODUCT LAUNCHES

Bringing in new strains or completely new methods of using cannabis like pens or vaporizers can be an exciting time in your shop, so why not let those in your community share in the fun? Make sure you advertise these events well in advance and build up the excitement. A great way to spread the word is by utilizing digital signage that you can customize for each event you hold.

 

CANNABIS INFLUENCER MEET AND GREET

There are some big names in the cannabis world and meeting some of these people just might be on the bucket list of many of your patrons. Getting to know the entrepreneur behind a successful cannabis retail operation could be a game changer for those in your town, as they might be inspired to join your shop as a budtender or at the very least spread the word to others about how seriously and professionally you take your business.

 

GROWER Q & A

If your shop is vertically integrated, consider having a casual event where your customers who consider themselves enthusiasts can meet your grow team and engage in your mutual passion around the topic. A meet and greet with your grower can give patrons the platform to talk about what makes the perfect type of bud, what challenges are inherent in growing, and a host of other nuggets of information.

 

EDUCATIONAL WORKSHOPS FOR CUSTOMER APPRECIATION

Not only will your current customers thank you for the information you provide, but this type of event will strongly bolster just about any cannabis dispensary marketing plan. Imagine utilizing these workshops as a great way to introduce your shop to the community and break down  any barriers that might have kept new customers from visiting.

Your dispensary can benefit in so many ways from hosting any one of the events we’ve mentioned. From increasing your customer base to educating new cannabis users, the possibilities are endless.

Curious about more ways to set your dispensary apart from the rest? Subscribe to our blog today for industry tips and ideas to help your shop thrive.

Thanks to marijuana retailer report for content share

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“If you can't figure it out, figure out a "work-around!" The NestEggg Group was founded with a firm belief that working exclusively with professional firms to help them see past their history into the potential of their futures. Your potential is limited only by your creativity. Jeff's business purpose— “why”—centers on changing results through viewing things in new ways. He expounds: “Changing our results requires changing our actions. Because what we do proves what we believe, only when we change our beliefs can we progress. New insights are what cause us to shift our beliefs.” So what results do you want to attain? Call Jeffrey (1-888-987-NEST) when it’s time for progress. About Robert "Jeffrey" Wolter, President The NestEggg Group, Inc & EgggsAct Tax, Inc. & Managing Member NestEggg Investment Advisors Jeffrey is a common sense and productivity strategist. He facilitates and teaches about growth, positioning, and pricing strategies; leadership; operations; business communications and philanthropy. What he does best—differently from others—is energize people while he shows them how to solve business effectiveness. He clarifies the intricate, huts new light. He encourages hope. He sets you up to make development possible. Jeffrey is recognized for his original ideas and success with practical implementation, even as he challenges the "norm". Jeffery is a skilled facilitator. His deep knowledge of his firm(s) operations and ability to understand the intricacies of All of his clients, gives way to sharp observation skills allow his grasp a firm’s nuances quickly. He then guides firm owners and their teams on their unique paths toward improved profitability, smoother operations, stronger cultures and how and when to give back. Since 1998, he's helped more than 5,024 QuickBooks users and business owners achieve results such as: expanding revenues, attracting and inspiring talent, aligning operations with long-term objectives, discovering and leveraging their differentiation, substantially increasing sales and proposal results, strengthening relationships with their clients, and finding more joy in their work. His 25+ year career background includes roles as entrepreneur, finance director, board of director for several nonprofit, creative business development, insurances agency owner, Wealth Management Firm owner, editor, Tax Specialist, Accounting Director, Mediator and more. Before creating his firm in 2007, Jeffrey was an accountant for several well know local firms and individuals. After building a successful accounting practice, he became intrigued and inspired by the uniqueness of how Insurance, Investment's/Wealth Management, Taxes and Accounting/Bookkeeping all tend to work together, he branched out and created his list of Affiliate Companies in 2012 & 2013 In 2013, joined the Intuit Accountants Council and has assisted in the continued enhancement of the popular QuickBooks (Desktop and Online versions) and did so until late 2015. In 2014 with the legalization of Marijuana, Jeff and his team have committed themselves to knowing as much about the industry and being there to offer Cannabis Compliant, Accounting, Tax & Insurance to business owners that have or need help in keeping in with the Federal government's "280E"
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