We are seeing the California Cannabis Market grow rapidly with every month that passes, it is going to be exciting to see the numbers once we release January’s finding here in a couple of weeks.
According to our most recent consumer survey in California, 38% of adults over the age of 21 were NOT current consumers but were open to trying cannabis in 2018. That means that there is now the possibility of 25 million ADDITIONAL Californians walking through your door.
How are you preparing for this new consumer? Do you know what products and brands they are going to prefer? How much they’ll be willing to pay? We can help answer those questions for you, your buyers, your budtenders, your marketers, etc. We like platforms that collect anonymized data (transactions only – we don’t touch patient information) from hundreds of dispensaries and provide them total market sales data in return, allowing them to answer the above questions and more.
Some of the highlights from a recent data (see below). Also, as a freebie, the subcategory breakout for California concentrates in October 2017:
As you can see, vapes (cartridges) dominate the total category, making up 2/3 of concentrate sales in California, double the share of Colorado vapes. This could potentially indicate that California, in some ways, is already behaving like an adult use market. Within the dashboard, I can click on the vape portion of the pie (or any other portion) and drill down into more interesting insights, such as top brands, products, doses, price-point breakout, disposable vs. not, high-CBD, branded vs. in-house, you name it.
Hundreds of retailers are already using this data to make day-to-day and long-term strategic decisions for their businesses and I wanted to make sure you had the opportunity to do the same.