A recent statement sent out by Instagram indicates they could be coming around
In the ever-complex cannabis industry, we face the ongoing challenges of trying to reach consumers in a highly regulated and restrictive world of advertising policies. To adapt, companies have turned primarily to free social media platforms to create meaningful brands and connect with customers, with the caveat of not being allowed to talk about cannabis consumption/use or sales.
Every social media channel has their own policy dictating how you can and cannot advertise on their channel and these policies are especially restrictive towards cannabis. It leaves an enormous gray area where businesses aren’t quite certain what is and isn’t allowed, so most err on the side of caution by avoiding anything that would be questionable. Facebook is the most well-known for this because it’s so widely used and, since they own Instagram, both channels take a unified approach, completely restricting cannabis-related advertising.
However, a recent statement sent out by Instagram indicates they could be coming around to the idea of a more progressive approach to cannabis advertising. Considering Instagram/Facebook have approached the issue uniformly in the past, it’s could be assumed that if Instagram is following these new guidelines, it’s supported by their parent company Facebook.
According to a recent Leafly report, the Instagram account of the popular California-based edibles company Kiva Confections was the victim of an ongoing impersonation where a false Instagram account under their brand name was interacting with users in an abusive and disrespectful manner. Kiva has since taken steps to eliminate the false account and successfully contacted Instagram to get the account removed.
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