Nevada’s recreational marijuana sales have only been legal since July 1 and the market can’t keep up with the demand. A combination of last-minute distribution issues and larger than expected sales have caused unnecessary stress among dispensaries and producers alike. The results have led to a 200% increase in the price of marijuana in just one month.
Brayden Sutton, CEO of Friday Nights Inc. said the price per pound for trim has gone from $150 to $450 in one month. Friday Nights Inc. owns a subsidiary called Alternative Medicine Association which grows cannabis and produces products that include traditional marijuana flower, pre-rolled joints, and edibles. “We still have healthy margins, but it’s a good indication of what the market has done,” Sutton said if they can grow it or make it, it sells out immediately.
While the initial problem has been the fact that there are only two distributors for the retails outlets, Friday Nights signed a deal with Blackbird Logistics to do the physical deliveries themselves. “Right now, the retail stores are really struggling with keeping a consistent product on the shelf and meeting demand,” said Sutton. “They are constrained by what cultivators can produce, which is nowhere near what they need to be right now.” Sutton is expanding his facilities to increase production. The state has 88 approved cultivation facilities.
Nevada’s legal recreational market almost got derailed at the last minute when alcohol distributors wanted to take sole control the delivery of marijuana to the dispensaries. However, the applications from the alcohol distributors didn’t materialize in time and a temporary order was passed to get the market up and running. Last week, a judge ruled that other distributors could be approved and that the alcohol distributors did not have the right to a monopoly.
“We predicted the supply issues in Nevada when the demand for the products quadrupled overnight,” said Joel Milton of Baker, a customer engagement platform for dispensaries. “Nevada did not issue enough cultivation licenses, and it does not help that the production cycle from seed to sale in cannabis is untimely,” Milton said that most of their dispensary clients are experiencing a 3-4x increase in foot traffic and 74.2% of the sales are recreational versus medicinal. Baker is also seeing some of the same purchasing patterns among customers that it has seen in other legal recreational markets.
Milton said, “Recreational customers substitute the most popular medical category, flower (marijuana buds), for more convenient and discreet products. Items like vape pens, or single-use products like pre-rolls and single-serve edibles are much more popular for recreational users and tourists. Pre-rolls were found in 9x as many orders since recreational went live.” The long lines have motivated many customers to pre-order online and the dispensary owners like using the Baker retail software because it helps them serve the customers more quickly, which helps reduce the lines.
Many of the customers in Nevada are tourists and they are most interested in products that are convenient and something they can use over a weekend before they head back home. These customers don’t want to buy large amounts of traditional marijuana buds or products that require lots of accessories. This is why the vape pens and pre-rolled joints are so popular.