Now, Santa Ana is learning what we’ve always known: that the competitive pressures of the free market incentivize businesses to behave appropriately.

Looking to reward this, the council asked its Public Safety and Neighborhood Improvement Committee to consider shop owners’ requests “to allow for research and marijuana plant cultivation, extend allowed hours of operation, loosen delivery restrictions and relax some signage requirements, among other changes,” the Register reported.

“I think it’s been far too long because I know that the operators and the industry have been patient and there are some very simple things that can be done, some simple adjustments,” Councilman Vincent Sarmiento said.

While nothing may come of these requests, it is nice to see that the council realizes that working with the legally permissible industry is better than continuing to fight it. Even those who opposed medical marijuana dispensaries in the city seem to be coming around, like Councilman David Benavides, who had opposed Measure BB but brought this motion forward with Councilman Sarmiento.

“We talk about being business-friendly and I think it is important for us to look at how can we continue to support legitimate businesses, to be able to operate and do their business within the city and potentially expand,” he said.

That’s an attitude that many cities across the county should adopt.

The vast majority of city councils in our community seem to cling to a not-in-my-backyard view of marijuana. But the reality is that it is already in our backyards; the only difference is whether the transaction occurs on a street corner or in a reputable tax-paying business like those operating in Santa Ana.

Santa Ana can’t be expected to shoulder the burden of the will of the voters on its own. Other cities should look to open the door to legitimate businesses. They might find that the free market works outside of Santa Ana, too.

Original Content from “The Orange County Register“, Thanks!